Visual merchandiser director
- Visual merchandiser director
This person heads the visual merchandising division for a store or group of stores. He/she must possess knowledge from concept to completion of visual presentations for store layouts, window dressing, signs and posters, color and lighting, merchandising and marketing, and arrangement of merchandise and fixtures within the store.
Historical Dictionary of the Fashion Industry.
Francesca Sterlacci and Joanne Arbuckle.
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